Job Requirements

• The executor of all the things planned in large PMK goals, and responsible for moving things internally within the product, and content, design teams.
• Product Positioning, Pricing, and the Communications that goes out has to be researched, analyzed and questioned each word in the marketing collaterals is the main KRA
• Background of various social and digital platforms as a consumer and contributor.
• Understanding of small to the large nitty-gritty of all PingSparrow Products, and explore a solution within them for all product marketing activities- digital or not. And making them successful will be the prime job function of this profile.
• Good knowledge of the brand guidelines, official communications, various stakeholders to get the work done in the most efficient manner.
• Innovative posts, videos, and any new format of engaging new media are adapted for our creatives/decks/creative output is the expectation from this profile.
• Understanding of how the world is moving in CPaaS, CXPaaS products, and in-depth knowledge of the different messaging platforms is expected to be gained within 4 months.
• Understanding of various market segments, data analysis for the same, coming up with researched results are the day-to-day tasks for this profile.
• Understand the requirements of Presales, derive the right brief, and work towards making them a success by providing the right amount of marketing collateral will be needed.
• Basics of Digital marketing- like various social media, paid promotions, GDN, media banners, SEM, SEO, PR will be an added advantage.